session three: Business Development

Duration: 60 study hours in three sessions of 20 study hours each

Brief Course Description: introduction to modern postindustrial global business and economy


    Duration: 16-20 study hours

    Testing: yes

    Training(s): yes

Contents / Chapters:

Detailed description will be available here soon.

Benefits and Results:

  • practical information and knowledge: marketing and market research, marketing strategy, sales and advertising; importance of public relations and exterior outlook of your products & services; cycle of business idea and business development dynamics based on it;
  • trainings and skills acquired: business image, importance of public relations and diversification; profit centers and meta-level of business;
  • additional info and comments: you learn why even the smallest postindustrial business venture has only two scenarios – either to become a multi-profile corporation or to bankrupt.
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