Duration: 60 study hours in three sessions of 20 study hours each
Brief Course Description: introduction to modern postindustrial global business and economy
Session Three: BUSINESS DEVELOPMENT Duration: 16-20 study hours Testing: yes Training(s): yes
Contents / Chapters:
Detailed description will be available here soon.
Benefits and Results:
- practical information and knowledge: marketing and market research, marketing strategy, sales and advertising; importance of public relations and exterior outlook of your products & services; cycle of business idea and business development dynamics based on it;
- trainings and skills acquired: business image, importance of public relations and diversification; profit centers and meta-level of business;
- additional info and comments: you learn why even the smallest postindustrial business venture has only two scenarios – either to become a multi-profile corporation or to bankrupt.